Lola Crane Rental founded in 1995 was named after Lola Nichols, co-founder and wife of Mark Nichols Sr. Lola was the rock that allowed Mark to give up a comfortable, “safe” life and pursue his dream of opening a crane rental company.
In the early days Mark worked tirelessly to build what became Nichols Crane. Lola acted as the office staff, maintained a full-time job and raised their three young kids. These two even built their family home together, with Mark nailing down walls as Lola lifted them into place… yep with a crane!
When Nichols Crane Rental was established, Mark kept the backwards L in Nichols Crane’s logo to pay homage to the early days and to his partner who was so instrumental to the success of this company.